Millennials are accused of “killing” a lot of industries. Historically, they are known for greatly reducing the amount of fabric softener being purchased in households. They are also known for rejecting the traditional diamond wedding ring purchase, being uninterested in sports cars, and also refusing to buy disposable napkins.
It’s true; Millennial buying habits are changing the face of commerce. That’s not all they’re changing, though. As Millennials become a larger share of the marketplace, every single industry is going to have to adapt to their habits. This is even true in the world of plastic surgery, where Millennials are starting to have a massive impact on the types of treatments being offered.
Millennials Are Changing Plastic Surgery
Though Millennials might be causing downturns in certain industries, plastic surgery is definitely not one of them. Thank Kim Kardashian for it, or just blame Millennial attitudes on looks, but this is one generation that really does embrace cosmetic procedures. Plastic surgery is popular as ever, with rates of adoption skyrocketing for people under the age of 35.
This age demographic isn’t just more interested in plastic surgery; they’re also more educated on it than ever before. Online streaming services are making it easier for recipients to talk about their surgical procedures and help others figure out whether the plastic is right for them.
As a result of the increased discussions, most Millennials are a little more demanding when it comes to their aesthetics than others. They also tend to be more budget-conscious than their parents. Surgeons, too, are now working to create services that make cosmetic procedures more accessible to Millennials.
Case In Point: Rhinoplasty
Rhinoplasty has always been one of the most popular plastic surgery procedures in the world, but even the classic “nose job” is getting a Millennial makeover. Traditional rhinoplasty is known for having permanent results, being deeply invasive, carrying a fair amount of risks, and also being expensive.
The latest nose-shaping technique, though, is very different. That’s why it’s become one of the biggest hits among Millennials. It’s done by injecting dermal fillers into a person’s nose to add volume—or at times, even out a person’s nasal bridge.
Injecting fillers is the total opposite of most traditional rhinoplasty procedures. Rather than take away mass, it adds volume. Some are even calling it a “reverse nose job” because of the way
Using dermal fillers is safer, minimally-invasive, and far less expensive than a traditional nose job. They also are able to offer a wide range of different effects, making them a perfect match with the highly individual tastes of Millennials.
This Trend Shows No Sign of Stopping
Unlike kale chips and avocado toast, the new “reverse nose job” or “filler nose job” is not showing any signs of being a dying trend. In fact, requests for dermal filler rhinoplasty has become one of the most rapidly growing forms of rhinoplasty in the world.
“Millennials are making up for the fastest growing segment of my practice,” says Dr. Philip J. Miller, NYC based Facial Plastic Surgeon. “Whether it’s a Micro Rhinoplasty or Liquid Rhinoplasty, there are many options when it comes to nose reshaping”.
Of course, you don’t have to be a Millennial to love the perks of a more affordable way to get your aesthetic goals met or as they say when it comes to Rhinoplasty #NoseGoals.