There are many people who decide to open a cafe on a whim, and usually either they have a good starting idea, or at the time the moment was just right for that kind of a project and forget about the difficulties they are going to face. Nevertheless, the point is to keep that cafe up and running, which is a demanding task.
The success of a cafe may depend on numerous reasons, but mostly in order to run it smoothly and without any complications, it takes time, patience, diligence and for you to follow some of these ideas. Before deciding on something you would regret doing, read on to find out how to run a successful cafe.
1. Customer’s Respect
Probably, just like many others, you may have a few friends who will be popping up to your cafe all the time. But you need to attract many others, and always strive to have new customers. That is done, firstly by offering quality, and then by showing respect and appreciation.
Customers love when you bond in some way when you show your gratitude. You can achieve that by establishing a more friendly atmosphere and relationship. Be behind the bar often, listen to their stories, laugh with them, create a joint group on the social network, discuss and joke around.
When you get connected with the customers in a more personal manner, you could always ask them to bring a few of their acquaintances, and in that way, your cafe will blossom.
2. Serve Quality Products
Success can be measured in many ways. In order to secure the longevity and success of your cafe, you need satisfied customers. One research has shown that 50% of customers didn’t return to the same cafe shop when they have been served bad coffee.
Make sure that you purchase only the quality coffee grains for well-known distributors. The same rule applies for drinks, especially alcoholic beverages. If you plan to serve draft beer, consider introducing home breweries, for instance. Consistency in quality and service is one of the secrets to some of the most successful business in the world.
3. The Upkeep of the Machines
Since your goal is always to serve freshly grained coffee. And for the best coffee on the market, you need to have the best appliances. By getting some of the world’s renowned professional coffee machines like Saeco Aroma, Breville, Delonghi, or LaSpaziale will help you achieve that goal.
However, you also need to buy the quality coffee grains, and when necessary quality Breville parts if some malfunction with the machine occurs. Good advice would also be to have a contact number of the skilled repairman who would maintain all your appliances meticulously.
4. Promote Numerous Sales
Once you have set up your cafe and presented multiple assortments, you will notice that by selling coffee you won’t make a significant profit. If your customers are returning for quality coffee, you need to scale up and add some promotions accompanied with that beverage. Alongside coffee, offer 20% discount on muffins, cookies or cakes.
Or have an offer that suggests by getting a certain soft drink beverage, they would get their favourite coffee half price. Organize weekend sales, when you would offer free lemonade if the customer orders two cups of coffee, and so on. Only by promoting various products you will be able to boost your profit and earn more.
5. Display Professionalism
Having properly trained staff is a must. Your waiters and baristas should be skilled, agile, easy-going and professional. Both the image and the professionalism of your staff will reflect on the success of your cafe. It would be advisable for them to always wear crisp clean uniforms, preferably with your cafe’s logo.
Next, the baristas should have nice, maybe black, apron. Point out to your staff that their behaviour should be at the peak of civility. They have to be polite, diligent, and always be in control of their temper.
6. Introduce Loyalty Cards
It is a real competitive marketplace out there, and for running a successful cafe you need to ahead of the game. Loyalty cards aren’t only useful for supermarkets, they are a perfect way to keep your satisfied customers buy at your cafe even more.
Make sure that your loyalty card is of good quality and that will last the tear and wear from the inside of a wallet. Every new customer won’t be able to hide their joy when you give them a buy six get the seventh one free loyalty card.
Sometimes the best way to run a successful cafe is your own way. In end, it all boils down to hard work, dedication, extensive experience, luck, or the combination of all those things.