With all the marketing methods and brand building activities that are available in today’s market, it is hard to make a choice. Online or offline, there are a plethora of possibilities for us to promote our business, idea, product or service. One of the most basic, simple and cost-effective ways is to use custom floor mats as a promotional item. Now it may seem too basic and simple but think about it as they are everywhere. Whenever we walk into an establishment, store or an office, they are usually the first thing you come across, literally. Aside from the obvious role of keeping the floor clean and safe, they are a medium for brand awareness.
Logo mats, as they are also often called, will display your company’s logo. Logos can represent our company as a whole, or just a singular product, service or brand. They mark our establishment and create positive feedback from people, both employees, and customers. Another important note is that this way we will keep our presence in the minds of customers. And best of all, in this era of aggressive advertising and their countermeasures, logo mats are completely non-intrusive. Always present, but not aggressively in your face. Here are some pointers on why and how we choose our logo mats.
1. Business type based
Custom logo mats are a great way of promoting your company’s image. Now, what that company produces is definitely a very important variable. For example, a law office would benefit most by demonstrating a high degree of professionalism. People come to them in times of need, when they are most vulnerable. If people have the confidence to trust you with their sensitive information, they are far more likely to do business.
For a real estate office, branding is everything. A competitive market such as this demands that you differentiate yourself from the competition. What sets you apart from the other realtors around? Advertising efforts can be aided and magnified with a custom floor mat at the entrance. A beauty shop or an art gallery will probably benefit most from a touch a creativity. Potential customers will know where they are coming, and that they will leave with an impression. There are plenty of other businesses with their own specificities.
There are several key goals that floor mats need to fulfill in order for us to get the most value from them. No matter the business niche involved, the following points are universal. Firstly, they should contain the logo of the company. A simple and captivating design is best. It will be non-intrusive but will stick in people’s minds. A well-placed logo mat can be easily seen multiple times a day by a single person. It will give a hint to what the company, product or service is about.
Going in line with the first point, a unique design is a great compliment. A creative design will guarantee to capture the attention of a potential customer. Solid rectangles with bland colors just will not cut it anymore. A unique touch is a must for your brand to be easily remembered by customers entering or passing by your establishment. Moving on, let’s not forget the contact information. This should be clearly a conveniently presented on any piece of advertisement, especially a door mat. Some businesses print their websites, some phone numbers and links to social networks, anything goes. The more information you can provide, the better.
This way a potential customer will be able to contact us via their preferred method, be it by phone, online or personally. A satisfied customer can write down this information on the way out if he wants to return in the future. The quality of the mats is another variable to think about. We can use them for a long period of time if they are made of adequate quality materials. Think about it, people are walking over them a lot, literally. And they are not something you replace every day.
Logo mats are part and parcel when it comes to marketing. So much so, that no matter where we find ourselves they are easy to come by. Say your business is in Sydney and you wish to find one in your area, all you have to do is look for trustworthy companies that make quality custom floor mats in Australia, and you will be bringing something new to your doorstep.
3. Safety and protection
Floor mats can also play a role in preventing liabilities and injuries. Floors, especially in professional environments, are usually made of very hard and slippery materials. With a little moisture from cleaning, for example, floors can become a serious hazard. Not something that any professional enterprise would want to find itself in, as it can lead to injuries and in extension, lawsuits. It is the company’s responsibility by law, if not by anything else, to provide a safe work environment. By placing these custom floor mats on strategic and potentially hazardous places, we will avoid these situations. Various elements like water, dirt, snow, sleet, and sand eat away at our floors over time. This is particularly the case if we find ourselves in an area with long and hard winters. Floor mats will help absorb moisture and other elements and can add years to your floors. For these various purposes, there are different types of mats. The so-called Waterhog mats, rubber, vinyl, carpet, outdoor and indoor mats all fulfill different roles.
The use of custom logo mats in their various forms is in high demand these days. And that is for a good reason, as they can provide you with multiple benefits. They can strategically direct our customers towards places of interest. If we are having a discount at our store, it would be a great synergetic effect to lure more people in. By influencing the attention of the customer, a business can be given a great advantage. Along with developing a strong brand recognition in the selected marketplace, our logo will remain memorable.
With the rise of aggressive advertising, we can also see an equal response from the public. People are becoming increasingly resilient to modern, on the nose ads. The rise of adblockers is one of the most obvious forms of resistance when it comes to online advertising. People are becoming much more accepting of more subtle forms of marketing. The ones that are not pushed aggressively down their throats, but are more passive and voluntary. An informative door mat is there for everyone to see, but is not pushed on anyone.
If we have passed it one, twice or nine times without seeing it, we will pay attention the tenth time. The versatility beyond simple marketing makes these resources valuable pieces of office equipment. From absorbing moisture, preventing falls, slips, and other workplace hazards, they truly are an irreplaceable asset. Make your own design and combine the features that your company needs. With this simple, yet never-aging asset you can achieve a multitude of goals in the eyes of your employees, as well as customers.