Advertising is an essential part of every business. It’s how you make your company known to the people and how you increase your profit. There are many types of advertisements, with the digital world opening up even more new options. Still, the most popular type seems to be outdoor advertising. This is because it’s the most practical, and maybe even the most effective way of getting your product across. Since the world is overrun by outdoor ads, here are some tips to help you succeed.
1. Use contrasting colours
The main thing you want is for your message to be instantly visible. It needs to draw attention to itself. The best way to achieve this is by using two contrastive colours. Don’t shy away from bright colours as they work best in outdoor environments.
Keep in mind that your ad will probably be viewed while a person is just walking by. Having a good colour palette will help them notice your ad, at least for a second. If it’s interesting enough, they might even devote more than a glance to it. If you want to get creative, you can completely colour code your ad, without adding much or any text to it. This way you’ll be showing your story instead of telling it, which is a powerful advertising tool.
2. Use your creativity
Don’t be afraid to get creative. Sticking some text onto a coloured background is alright, but it won’t get you much attention. If you want to really have an impact, make your advertisement truly captivating. Don’t stir away from anything you think the average passer-by will find interesting.
For example, you could buy a billboard and carve your ad into it instead of just plastering it on. Make a unique shape relevant to your business, and watch the interest grow. You should strategically place this billboard so it interacts with its environment and simply comes to life. If it’s interesting enough, you’ll be seeing a lot of it on social media, which is a bonus and free advertising.
3. Use the location to your advantage
Placing the ad is half the work. You need to find the perfect spot so that it’s relevant for the people walking or driving by. So, scope out the city and see where business related to yours are located. Then, place your ads in those places. This will remind your future customers that they need your services too. People are more likely to get involved with an ad when they’re already thinking about similar businesses.
Likewise, you can try posting your ads in select neighbourhoods. If you offer something related to business, put your ad in the busy part of town where more working people are bound to be. In the same manner, offer your services in suburban areas if they’re related to anything relevant for housekeeping and improvement, for example. The most important thing is to know where to find the customer who would be interested in your product or service.
4. Use more than just billboards
People usually stick to billboards, but the thing is, you can use all available surfaces you can find. This method works but people have gotten used to it, so it’s not as effective as it used to be. Instead, you should get creative.
For instance, you could try using attractive and captivating fence mesh banners. They’re hard to miss, but more importantly, they’re not overused like billboards. That means more people are going to pay attention to what’s written to them. What’s more, they employ the visual, which is the key to an effective advertisement. A business owner should be creative and innovative and use new methods before their competitors if they want any real effects.
5. Use legible fonts
Instead of opting for the cursive font which makes your message look beautiful, opt for something equally as stunning but simpler. Most people think that using cursive fonts will make their ads stand out, but that’s no use when no one can read what you’re trying to say.
The harder people have to try to understand your ad, the sooner they’ll give up and move along. Your message needs to be simple and instantly readable. That way, people won’t even have to pay active attention to the ad for the words to sink into their mind. Remember that less is more, and stay away from any font you have trouble depicting the first time you look at it.
Even though there are a lot of outdoor ads everywhere today, you can still stand out and get new customers. These tips will help you stay smart about it and utilize what you have in the most efficient way. Soon, you’ll see just how effective outdoor advertising can be. We’re confident that you’ll get the hang of it right away, and that you’ll reach your goals in no time.